CMO audit series, Part 2: Untangling the web of mobile technology

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/5gBaYqqD-Gg/cmo-audit-series-part-2-untangling-web-mobile-technology-211961

With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy.

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