CDPs: Why now?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/a3P3DsK7EGU/cdps-why-now-245794

Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.”

The post CDPs: Why now? appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published. Required fields are marked *