Marketers prepare for changes in states’ sales tax nexus laws

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/0PqCaX4cwto/marketers-prepare-for-changes-in-states-sales-tax-nexus-laws-248347

States can now pass legislation that requires online retailers to collect sales tax from buyers. What can you do to prepare?

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Security firm shows how a second-hand Amazon Echo can become a spy

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/yIpTp4XPKJ0/security-firm-shows-how-a-second-hand-amazon-echo-can-become-a-spy-248387

Smart speakers, locks, cameras and doorbells are also vulnerable, vpnMentor found.

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Google tells Congress approved third-party apps can scan Gmail data

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/qo8xuPyYRTQ/google-tells-congress-approved-third-party-apps-can-scan-gmail-data-248642

In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to scan and compile details from Gmail messages, including details about purchases, travel, and which other people users interact with. Google says as long as apps clearly disclose this…

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Segment adds quality tracking for incoming data to its resume

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/e4S_gV2x3Hs/segment-adds-quality-tracking-for-incoming-data-to-its-resume-248605

The customer data platform is now helping to flag the validity of newly captured data, as it expands its role as a customer data infrastructure.

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Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/KOdbUFbh9J4/pinterest-gives-smbs-access-to-shop-the-look-pins-a-free-product-tagging-tool-for-organic-pins-248548

Previously only available to large businesses, Pinterest Shop the Look Pins are now available to all business accounts.

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How to strategically disagree with a client so everyone wins

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/wu-HAkdv_rA/how-to-strategically-disagree-with-a-client-so-everyone-wins-248291

We all argue now and then, but how do you keep the parties in the conversation from doubling down? Use these strategies to avoid doubling down and have more meaningful interactions with clients.

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Ask the SMXpert — Page speed, site migrations and crawling

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/VIogZA-O8cs/ask-the-smxpert-page-speed-site-migrations-and-crawling-248324

Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.

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How to choose the best content format for link building

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/lIuZJCiVuXM/how-to-choose-the-best-content-format-for-link-building-248349

Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links.

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Marketing Day: Pinterest opens API, Shopify unveils new tools, SMXperts & more

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/yXiVSe4WkH4/marketing-day-37-248493

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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