9 Engaging Examples of the Best Headlines to Rally Your Audience

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/n8Cf9YXWX0g/

headlines-conversions-and-sales-introduction

There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs contribute more heavily to conversions than most entrepreneurs think. Think about how people used to — and still do, in some cases — browse magazine racks. Most of them didn’t pick up a magazine until a headline caused them to act. That’s telling. The best headlines on magazine covers actually move consumers to physically pick up a product and carry it to the register. Online, all you need is a click. This doesn’t mean you should…

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Instagram strips out fake ‘likes’ tied to 3rd-party apps

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/PFnZrCei1jE/instagram-strips-out-fake-likes-tied-to-3rd-party-apps-252084

Unilever CMO Keith Weed, who has been a longtime advocate for more transparency in advertising on digital platforms, said he is encouraged by the steps Instagram is taking to curb abuse.

The post Instagram strips out fake ‘likes’ tied to 3rd-party apps appeared first on Marketing Land.

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Send your team to SMX West to amplify learning and savings!

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/hfjSZ3nRb64/send-your-team-to-smx-west-to-amplify-learning-and-savings-252114

Thoughtful search marketing leaders are thinking even more than usual about their teams this time of year: Are their skills up-to-date? Are they motivated to do better work next year? How do I reward the high-performing members while staying within next year’s budget? Here’s how to check all of the…

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Marketing Day: Instagram removes fake likes, Snapchat’s Lens Creative Partners program, more

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/xM0mTn2uvGE/marketing-day-instagram-removes-fake-likes-snapchats-lens-creative-partners-program-more-252119

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/7uCon3DGwXQ/nat-geo-and-verizons-oath-programmatically-place-ads-in-vr-for-mars-series-251905

The ads — a static image and a video trailer — display inside VR environments, the first commercial use for a capability Oath announced last summer.

The post Nat Geo and Verizon’s Oath programmatically place ads in VR for ‘Mars’ series appeared first on Marketing Land.

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Driving sales and profits with Facebook Ads

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/iiHjJKilvh4/driving-sales-and-profits-with-facebook-ads-251959

This SMX East session recap about Facebook advertising covers not only on how to properly attribute the value of your ads, but how it can also be a place to find some winning B2B strategies.

The post Driving sales and profits with Facebook Ads appeared first on Marketing Land.

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Analyst: Amazon Echo owns 75 percent of global smart speaker market

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/6qNHLUmKG-E/analyst-amazon-echo-owns-75-percent-of-global-smart-speaker-market-251963

Google had beaten Amazon in device shipments in the previous two quarters.

The post Analyst: Amazon Echo owns 75 percent of global smart speaker market appeared first on Marketing Land.

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How to Write a Killer Sales Copy (And See If It’s Working)

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/x3Unk9UZ9SA/

sales-copy-introduction

Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do. A photograph of a smartphone doesn’t tell you its specs. A video about a running shoe can’t attract search traffic without intriguing copy to go with it. You need the copywriting portion of your sales page. Unfortunately, far too many marketers don’t know what sales copy is or what it matters. Worse, they write uninspired copy that turns off consumers and gives their competitors the advantage. As you’ll learn…

The post How to Write a Killer Sales Copy (And See If It’s Working) appeared first on The Daily Egg.

Weekend Favs November 17

Original Post: https://www.ducttapemarketing.com/moo-closeio-planable/

Weekend Favs November 17 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Moo – Create custom online printed products, from business cards to holiday cards.
  • Close.io – Close more deals with this comprehensive CRM tool that integrates with your other apps.
  • Planable – Build a central location to create and approve all social media across platforms.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape