Lightstreams seeks to solve a blockchain vulnerability: It’s too public

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/PuRpF1cEu2w/lightstreams-seeks-to-solve-a-blockchain-vulnerability-its-too-public-240465

The startup is out with a network that offers decentralized storage controlled by blockchain-based smart contracts that grant or block granular access.

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More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/ILX6_C24KXg/more-details-on-microsoft-audience-network-workflows-ad-formats-how-to-target-with-linkedin-data-240378

How it works and what makes MSAN different from other ad networks.

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Twitter is changing how conversations happen based on user behavior and conduct

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/TfICmPdO5-w/twitter-is-changing-how-conversations-happen-based-on-user-behavior-and-conduct-240426

The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations.

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WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/b3HFUSerrhU/wfa-demands-that-advertisers-take-actions-that-promote-a-better-marketing-ecosystem-240365

With the industry still reeling from brand safety concerns last year, WFA’s Global Media Charter spells out eight principles it wants advertisers to follow.

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Why Nike’s AR experiment for Facebook Messenger was a hit with its customers

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/VSZyzyO-EJI/why-nikes-ar-experiment-for-facebook-messenger-was-a-hit-with-its-customers-240454

As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the first home runs.

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Better Business Bureau reviews are complex. Here’s what you need to know

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/1pa0_08r6dE/better-business-bureau-reviews-are-not-always-better-240372

Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed.

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Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/YAqxcW7oqYQ/ask-the-smxperts-series-b2b-sem-meeting-challenges-with-smart-tactics-239820

Three very smart SMXperts share their knowledge on cross-channel tracking, LinkedIn strategies and more in this extended Q&A session from SMX West.

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Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/LvKTd5Z6kuw/marketing-day-b2b-sem-adwords-script-for-underperforming-ads-better-business-bureau-reviews-240507

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Weekend Favs May 19

Original Post: http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/5eOXyvR3XNA/

Weekend Favs May 19 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Hive – Hive is a simple and powerful project manager for teams.
  • Google One – A simple plan for expanded storage that includes extra benefits to help you get more out of Google.
  • Asana Timeline – Use Timeline to create project plans that help you stay on schedule—so you hit your deadlines.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape