Report: Companies increase martech spend but struggle to keep up with the speed of its growth

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/NmFoWNTZRPQ/report-companies-increase-martech-spend-but-struggle-to-keep-up-with-the-speed-of-its-growth-244239

Though companies say they aren’t keeping up with the speed of martech’s evolution, they continue to add tools to their stacks at a healthy pace.

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Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/KZhlvctP2L0/keeping-up-with-the-pace-of-advertising-mrc-proposes-updates-to-its-ad-verification-guidelines-244007

MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads.

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Report: Social media sentiment not predictive of offline brand outcomes

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/NGadHxyNBv4/report-social-media-sentiment-not-predictive-of-offline-brand-outcomes-244256

Online and offline brand conversations occur in two vastly different ecosystems.

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TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/DA_2a-p7PHw/trustarc-survey-most-us-eu-companies-will-comply-with-gdpr-by-years-end-244201

The key motivator is not the fear of fines or lawsuits, but meeting customer expectations.

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Vivoom turns user-generated content into user-created ads

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/T6QDg8tZGwg/vivoom-turns-user-generated-content-into-user-created-ads-244243

The Boston-based firm offers a platform that takes the next step for UGC, embedding selected user video inside the brand’s video.

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Winning the social media marketing game

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/V4P12JFRGkg/winning-the-social-media-marketing-game-244004

Contributor Peter Minium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game.

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Do Google reviews impact local ranking?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/wFNlEtHXUGc/do-google-reviews-impact-local-ranking-244170

Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings.

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Weekend Favs July 14

Original Post: http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/KE7ifTfTIAM/

Weekend Favs July 14 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Google Measurement Partners: Trusted measurement solutions for the entire customer journey

Original Post: http://feedproxy.google.com/~r/blogspot/tRaA/~3/dmUWPceSPyw/introducing-measurement-partners-mktg.html

We believe that measurement you can trust is critical for brands trying to understand the impact of their marketing. But as the customer journey has become more complex, measurement has become increasingly challenging. And while Google strives to build great solutions, some marketers prefer to rely on third-party measurement solutions.

That’s why we’re announcing Google Measurement Partners, a program that brings together new and existing partnerships to offer brands a variety of options to measure their advertising media.

The program is launching with 20+ verified partners across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Partners offer various solutions that work across Google advertising products, including Google Marketing Platform (including Display & Video 360 and Search Ads 360), Google Ads, YouTube, and more. Existing partner programs like App Attribution and Marketing Mix Modeling are now included in Google Measurement Partners.

Our launch partners are recognized leaders within their focus areas and provide solutions widely used by the industry. They meet rigorous standards for accuracy and use reliable methodologies to measure KPIs that matter for marketers. And we work closely with them to ensure the solutions respect user privacy.

With trust and transparency at its foundation, Measurement Partners continues our commitment to providing both quality and choice when it comes to measuring performance and helping marketers better understand their customers. Alongside our partners, we’ll keep working to establish commonly accepted standards and advanced measurement solutions that help raise the bar for the industry.