California lawmakers approve highly contested new data privacy rules, staving off a November ballot initiative

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/JCB5s_7YMvI/california-lawmakers-approve-highly-contested-new-data-privacy-rules-staving-off-a-november-ballot-initaitve-243452

The legislation echoes GDPR and affords consumers greater control of their personal data.

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