Building your martech stack: Try design thinking to identify the right solutions

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/aT_nuA_K_uc/building-your-martech-stack-try-design-thinking-to-identify-the-right-solutions-249280

Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and ‘go beyond the demo.’

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