Building a brand strategy: Essentials for long-term success

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/SP1ebb6i6O4/building-a-brand-strategy-essentials-for-long-term-success-240712

Slapping together a couple ideas and a logo is not a brand strategy, says contributor Allen Martinez. Here’s a detailed guide to help you create and execute a well thought out strategy to promote your brand.

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