Bringing search intent to video: Google extends custom intent audiences to YouTube, launches TrueView for Action ads

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/2lEosHy1M2k/bringing-search-intent-video-google-extends-custom-intent-audiences-youtube-launches-trueview-action-ads-235940

The new ad format features more a prominent call to action and can reach people based on recent search history with custom intent audiences.

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