Bridg announces ‘first CDP’ for brick-and-mortar retailers

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/sVrLP8hEytY/bridg-announces-first-cdp-for-brick-and-mortar-retailers-245632

Coupled with a CRM, the new platform will link deterministic and probabilistic profiles of customers to help target active as well as lapsed ones.

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