Brands strive for authenticity as audiences turn a skeptical eye toward ads

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/035vzxrxoYY/brands-strive-for-authenticity-as-audiences-turn-a-skeptical-eye-toward-ads-236295

Brands attempting to be “real” and “human” often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right.

The post Brands strive for authenticity as audiences turn a skeptical eye toward ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published. Required fields are marked *