Branded storytelling: Capitalizing on moments that matter

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/iszLDvGYAEI/branded-storytelling-capitalizing-moments-matter-219208

It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.

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