Billboard-measuring Geopath enters the 21st century with new geolocation platform

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/oOsr1IWUYuo/billboard-measuring-geopath-enters-the-21st-century-with-new-geolocation-platform-239934

Called Insights Suite, it updates the 75-year-old nonprofit organization’s previous methods that employed federal traffic data and surveys.

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