Beware these 7 sneaky PPC attribution tricks

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/qEKlTlATQDg/beware-7-sneaky-ppc-attribution-tricks-210055

You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data.

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