Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/h-vHNkAZQIc/brand-local-customers-know-brands-share-hows-whys-local-marketing-programs-201077

Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities.

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