Becoming customer-centric: A tale of a NextGen MO organization

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/qlITigzeLyM/becoming-customer-centric-a-tale-of-a-nextgen-mo-organization-240512

Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level.

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