What is Customer a Journey and Why Do You Need to Create One?

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/z_sE2h9_EhM/

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Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to hear in B2B and B2C is keeping companies relevant with great content using SEO, but in the process, many executives forget the essential part of the equation. The customer. We will take an in-depth look at everything you need to know about how your customers act each time they connect…

The post What is Customer a Journey and Why Do You Need to Create One? appeared first on The Daily Egg.

Weekend Favs September 22

Original Post: https://www.ducttapemarketing.com/boom-app-keyboard-shortcuts-shopifyar-contento/

Weekend Favs September 22 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Boom’s App Keyboard Shortcuts – Save time navigating your many marketing apps with keyboard shortcuts.
  • ShopifyAR – Empower your customers to have an immersive interaction with your products online.
  • Contento – Offer your articles to a network of media/blogs to expand your visibility.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How marketers cope in an increasingly-skippable advertising environment

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/qp11I5U7x_s/how-marketers-cope-in-an-increasingly-skippable-advertising-environment-248290

Are skippable ads the inevitable future or the beginning of the end? Here’s how advertisers fight to remain relevant in a world where audiences have all the control.

The post How marketers cope in an increasingly-skippable advertising environment appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Facebook to begin proactively reviewing apps that have not been submitted for inspection

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/xUR53okqkpk/facebook-to-begin-proactively-reviewing-apps-that-have-not-been-submitted-for-inspection-248667

Developers will be notified via an alert within the app dashboard when their app is queued for review.

The post Facebook to begin proactively reviewing apps that have not been submitted for inspection appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/nDKbwlNl9gY/marketing-day-instagram-tests-new-features-facebook-app-reviews-sales-tax-laws-248721

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: Instagram tests new features, Facebook app reviews & sales tax laws appeared first on Marketing Land.

Please visit Marketing Land for the full article.

With Marketo mega-deal, Adobe’s reach just got a whole lot wider

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/bass2C_-kuI/with-marketo-mega-deal-adobes-reach-just-got-a-whole-lot-wider-248706

At least one analyst said the acquisition “fundamentally resets the competitive playing field” for B2B martech buyers and vendors.”

The post With Marketo mega-deal, Adobe’s reach just got a whole lot wider appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Here’s why The New York Times broke down its martech and engineering silos

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/8Sfc4G9877s/heres-why-the-new-york-times-broke-down-its-martech-and-engineering-silos-248685

Though true collaboration between teams requires a ‘pardigm shift,” New York Times’ Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them.

The post Here’s why The New York Times broke down its martech and engineering silos appeared first on Marketing…

Please visit Marketing Land for the full article.

Twitter: A bug may have sent some direct messages to business account developers

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/DDGav1fte9k/twitter-a-bug-may-have-sent-some-direct-messages-to-business-account-developers-248725

The company says it fixed the bug two weeks ago, but it had persisted for more than a year.

The post Twitter: A bug may have sent some direct messages to business account developers appeared first on Marketing Land.

Please visit Marketing Land for the full article.