Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/R6OlSng35bY/audiences-not-just-211742

While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’

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