Attention + intensity: Tips for navigating the new age of media strategy

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/BUVn7nYIKsA/attention-intensity-tips-for-navigating-the-new-age-of-media-strategy-239629

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.

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