Assessing the impact of poor data on retail: The 1-10-100 rule

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/7frhfyMyWFI/assessing-impact-poor-data-1-10-100-rule-229611

With the holidays upon us, it’s more important than ever to ensure your customer deliveries and communications are up to snuff. Columnist Tom Mucklow explains why keeping your data clean is key.

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