Are you ready for the attribution changes coming to Google AdWords?

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/SKDTAsrlwZc/ready-attribution-changes-coming-google-adwords-235295

If you’re not, contributor Mona Elesseily will help you get up to speed. Here’s her overview of attribution and five different replacement models available in Google AdWords.

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