AOL introduces BrandBuilder, a suite of goal-based ad programs and new ad formats

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/7UzwjSQEbvE/aol-brandbuilder-ad-format-suite-launch-202628

In addition to brand awareness and direct response programs, the Beta program includes a new format that offers data incentives to Verizon Wireless customers.

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