Addressable TV from the media buyer’s perspective: What’s hype vs. reality

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/H0hc4xQHKb0/addressable-tv-media-buyers-perspective-whats-hype-vs-reality-228657

With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing.

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