Ad tech providers are watching closely as Google fights concerns over YouTube brand safety

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/E1kNz2RE4Iw/ad-tech-providers-watching-closely-google-fights-concerns-youtube-brand-safety-211368

How will Google’s effort to keep detergent ads from appearing on Al Qaeda videos affect ad tech? The industry is taking notes.

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