A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/eefvLTrLZq8/tale-two-gofundmes-centralized-local-sponsorship-campaigns-matter-multi-location-brands-230507

When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy.

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