A proven method for building a strong PPC account team

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/A2jSUcybJ6c/proven-method-building-strong-ppc-account-team-209544

What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management.

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