A kickback stampede: Why Google’s EU comparison shopping program may carry risk

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/BVuixiaRHeA/a-kickback-stampede-why-googles-eu-comparison-shopping-program-may-carry-risk-247068

Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here’s why contributor Andreas Reiffen doesn’t think that’s a good idea.

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