A digital marketing CEO’s prescription to cure advertising fraud

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/XVMbBiQRM_I/digital-marketing-ceos-recipe-will-cure-advertising-fraud-208966

As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward.

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