5 PPC mistakes you’re probably making in your campaigns

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/1-UyVbvz46k/5-ppc-mistakes-youre-probably-making-in-your-campaigns-239167

Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel…

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