5 key characteristics that enable companies to cultivate customer advocates

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/SNvLmueGJvI/5-key-characteristics-that-enable-companies-to-cultivate-customer-advocates-245615

What makes a company compelling enough to win advocates? Contributor Matt Zilli lists the things a brand needs to inspire loyalty and passion.

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