5 conversion boosters to optimize your PPC campaigns

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/YlnQVHaN73E/5-conversion-boosters-optimize-ppc-campaigns-235548

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is,…

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