5 common mistakes made by B2B paid search novices

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/14rWAY6Sivw/5-common-mistakes-made-b2b-paid-search-novices-219253

Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.

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