Mobile phones have changed the world. This is just as true for business success as it is for personal communications and entertainment. In fact, when it comes to both product promotion and branding, SMS text messages are among the most beneficial marketing platform a company can take advantage of for it’s affordability and effectiveness.
Of course, it is worth noting that a fair amount of planning needs to go into this type of marketing in order for it to be effective. You will need to be able to fit your entire message into a 160 character slot. To achieve this at a high level, you will need to either have great copy writing skills, or hire someone to create text messages for you. This is essential if you are going to deliver a powerful message to your prospects while still remaining concise and brief.
If you choose to do this yourself, there are a few essential components you will want to include in your message to ensure that you have the highest possible impact you can on your target audience. The 3 basics are:
1. Your Company’s Name
Naturally, for branding purposes it is nothing short of imperative that you include the name of your product or service in the ad. Nobody really enjoys receiving texts from unknown sources. By clearly and proudly identifying yourself, you build trust with your audience and set the stage for relationship building and market credibility. This can be done by simply using your business name as the sender. If you would rather use the number, then be sure to include your company’s name in the body of the text.
2. An Opt-Out Option
Again, we’re really going for trust-building here. If the recipient of your messages don’t see an option to opt-out of your promotions, they may feel trapped. This is never a good thing as they may start to look at your company as shady, uncaring, or perhaps even a sort of bully who is imposing your will on them. This is one of the fastest ways in the world for a business to fail. You want to make your prospects and customers feel at ease with you. If they want to opt out, don’t just let them, but cheerfully present the option to them. You may be amazed at your retention when you do so.
3. A STRONG Call-to-Action
This is really Marketing 101, but it is worth noting, as this is an unfamiliar ad platform for many. Do NOT, under any circumstances, shy away from telling your prospects exactly what it is you want them to do. In fact, don’t just stop with a simple “Click Here,” or “Visit This Link.” Rather, walk them through the action you want them to take after the click. Something like “Enter Email Here and Take Us Up On Our Insane Offer Today” is a good example of a CTA that communicates very clearly to your audience exactly what it is you want them to do.