Snapchat launches ad marketplace for Discover partners & brings Commercials to Ads Manager

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/o9p5LwVQl-0/snapchat-launches-ad-marketplace-for-discover-partners-brings-commercials-to-ads-manager-245196

A select group of Snapchat’s Discover partners have been given access to Snap Private Marketplace, a beta program for publishers to monetize content.

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Rebranding your local business? Don’t start without reading these tips

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/fpxGgbeKsgU/rebranding-your-local-business-dont-start-without-reading-these-tips-245217

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.

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Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/TSrJk_QqEOw/marketing-day-special-rates-to-smx-east-facebook-partners-with-moat-twitter-shadow-banning-more-245230

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: Special rates to SMX East, Facebook partners with Moat, Twitter shadow banning & more appeared first on Marketing Land.

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How Cloud-Based Accounting Software Can Benefit Your Business

Original Post: http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/lV2wDxq1wOM/

How Cloud-Based Accounting Software Can Benefit Your Business written by John Jantsch read more at Duct Tape Marketing

As a business owner, you are all too aware of the many moving pieces it takes for a business to run smoothly. One area that business owners know is important is accounting and bookkeeping, although it’s often the last area they want to spend time on. While this area of the business can be very intimidating for many, there is something you can do to lessen the burden and release stress: Use cloud-based accounting software.

This is a perfect solution for business owners who don’t want to hire a professional due to high costs, but also don’t want the extra hassle. If you’re unsure about adopting this technology, take a look at the many benefits of it below. It could relieve a lot of your business-related stress in the long run.

User-Friendly

This is a big one because odds are, you’re not super well-versed in the accounting world. For most cloud-based accounting software businesses, they recognize that their target audience is often made up of beginners to the accounting world, so they make it very intuitive and easy to set up and manage. It allows business owners to do a lot themselves, even with minimal accounting knowledge.

Since the software is built with non-accountants in mind, there are also often a plethora of help guides and videos available for you to consume at your leisure. Plus, customer service is often rather easy to get ahold of.

These platforms are aware that your time as a business owner is limited and that you don’t have time to sit and learn new software, which is why they aim to make it as short a learning curve as possible.

Security

Security and dependability are big concerns for small business owners, and understandably so! Because of this, it’s no surprise that these elements are often top of mind when looking for an accounting solution.

If you’re choosing between cloud-based software and an Excel spreadsheet for these types of activities, go with the software. It is far more secure (note, I like Excel for other purposes and think it’s a great tool, just not for these tasks).

Why? Because instead of your information being saved to your desktop or somewhere else on your computer, it’s saved on a secure cloud server, meaning even if your computer crashes or gets hacked, this financial information is still secure because it’s not saved locally to your device.

With that being said, it is important for you to do your homework on the software that you choose. Take the same security precautions that you would for any other cloud-based service.

In regards to being dependable, using cloud-based accounting software helps you get rid of a lot of human error, making the information it holds more accurate than if you were sticking to old-school paper records and spreadsheets.

Time-savings

As I’ve already alluded to in this post, small business owners typically don’t have a lot of time, and saving the time they do have is often a top priority. Again, this is where cloud-based accounting software comes to the rescue as it can significantly help save you time and money.

How? For starters, automatic updates go on behind the scenes, so you can focus on other aspects of your business instead of implementing updates manually, which can be a huge time suck.

Additionally, it makes accounting processes and tasks so much easier. For example, this type of software can automatically generate invoices and reminders for you, so that they become mindless tasks on your end.

Simply put, cloud-based accounting software makes your business more efficient with less work on your part.

Affordable

Business owners often have a hard time rationalizing hiring an outside person to help with their accounting due to costs, and if that’s the situation you’re in, you’ll find cloud-based accounting software to be a good solution to that problem.

While packaging varies from platform to platform, some have monthly fees starting as low as $10 for basic accounting needs. The other great thing is that if you need to scale your business and grow from that minimal fee, these companies make it effortless to switch your plans and adjust as needed.

What’s also great about these packages is that there often isn’t a huge upfront charge. Instead, you pay an all-inclusive flat monthly fee.

Now, there are more expensive packages depending on your company’s needs, but even if you choose those, your payments get spread out and you typically aren’t locked into a contract, so you can cancel whenever.

Access from anywhere

With the ever-growing remote workforce today, it’s super helpful to be able to access your accounting information from anywhere, and that’s exactly what these cloud-based solutions allow you to do. In fact, many of the providers even offer mobile apps for easy access on the go that allow you to:

  • Send and review invoices
  • Attach receipts to expenses
  • Track billable time
  • Add contact information to your accounting records

The list goes on. Now I’m not saying you should review your books while sitting on a beach with your family on vacation, I’m just saying the option is there if you wanted to!

Simplifies taxes

The dreaded “t” word: taxes. For many small business owners, taxes are complicated as is, so you may as well do what you can to make your life easier with this aspect of your business by using cloud-based accounting software.

There are a couple of reasons this technology can help:

  1. Cloud-based accounting software makes your transactions organized and allows you to easily to gather the data you need to complete your taxes.
  2. With multi-user access, your CPA or financial advisor (if you’re using them) can easily access your information with your permission so that you don’t have to transfer a bunch of paper documents to their office. It’s helpful for them to have access throughout the year so that you can have frequent touchpoints leading up to tax season to make it less daunting.
  3. If you are audited, you’ll have easy access to accurate accounting records (although having the software in the first place will help to prevent audits because there’s a lot less room for error).

Keeps you current

The great thing about this software is that you can get a pulse on the financial health of your company in real time (unlike manual accounting where a lot of people wait until the end of the year to prepare records which could bring on many surprises).

By keeping your financial information current, you are able to quickly identify cash flow gaps and other areas of concern immediately.

This type of software also provides helpful analytics and reporting that you can access whenever you want, which makes it helpful to analyze different areas of your business and make better financial decision throughout the year.

As you can see, there are many reasons you should consider cloud-based accounting software for your business. It can be a great solution if you don’t necessarily know where to start on your own but also don’t have the option to hire a professional.

Every business has different needs. Do your homework on the many solutions out there and pick one that works best for you.

How to use SEO for big ROI during back-to-school and other sales events

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/rcRzitU9c6g/how-to-use-seo-for-big-roi-during-back-to-school-and-other-sales-events-245095

Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.

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Predictions about data usage post-GDPR

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/9dkhijlXfMA/prediction-about-data-usage-post-gdpr-245082

Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned.

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IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/1rrLbfPp5a0/iab-tech-lab-launches-primer-and-resource-hub-on-ad-oriented-blockchain-tech-245104

The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.

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Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/SM0H_nnyNX8/marketing-day-iab-tech-lab-launches-hub-how-to-hack-a-higher-roi-more-245154

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.