How to use domain names for marketing

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/B8ZCgb8pBeg/how-to-use-domain-names-for-marketing-240505

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to…

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Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/fnfuxp8Gebo/microsoft-acquires-semantic-machines-signaling-a-deeper-move-into-conversational-ai-240609

Microsoft says that the Berkeley-based technology company has created a ‘revolutionary’ new approach to building AI.

The post Microsoft acquires Semantic Machines, signaling a deeper move into ‘conversational AI’ appeared first on Marketing Land.

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Learn from the SMX Advanced family

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/dfAexpgqwZY/learn-from-the-smx-advanced-family-240665

In order to be the best, you need to train with the best. Join us at Search Engine Land’s SMX® Advanced June 11-13 in Seattle for the opportunity to do just that. SMX Advanced has sold out every year for the past 10 years, and we’re on track to sell out in the three weeks […]

The post Learn…

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Tips on leveraging personal name collisions in online reputation management

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/SDILPoPxjB8/tips-on-leveraging-personal-name-collisions-in-online-reputation-management-240112

Each person may be as unique as a snowflake, but there’s a good chance they share a name with someone else. Contributor Chris Silver Smith explains how this impacts online reputation management.

The post Tips on leveraging personal name collisions in online reputation management appeared first on…

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Digital Advertising Alliance’s new ‘PoliticalAd’ icon will identify online political ads that meet new guidelines

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/BTht8yeYHks/digital-advertising-alliances-new-politicalads-icon-will-identify-online-political-ads-that-meet-new-guidelines-240640

The group, composed of multiple ad organizations, has released new guidance for political advertisers and a PoliticalAd icon for ads that comply.

The post Digital Advertising Alliance’s new ‘PoliticalAd’ icon will identify online political ads that meet new guidelines appeared…

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Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/JORw9E9XS4U/marketing-day-quoras-native-image-ads-daas-politicalad-icon-the-story-of-data-240699

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data appeared first on Marketing Land.

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Quora launches native image ads globally

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/vfvXt3g6yGE/quora-launches-native-image-ads-globally-240664

The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers.

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Ask the SMXpert: SEO markup and structured data

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/p2DBqRmyu5w/ask-the-smxpert-seo-markup-and-structured-data-240629

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

The post Ask the SMXpert: SEO markup and structured data appeared first on Marketing Land.

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What negative SEO is and is not

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/X4Dc2KnRpKA/what-negative-seo-is-and-is-not-240450

In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.

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How to Generate Leads For Your Online Business in 2018

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/fM1yWwLgHNI/

how to generate leads in 2018

Learning how to generate leads for your online business can make you a more effective marketer. However, you can’t just throw together a lead-gen strategy and hope it works. Instead, you need lead-generation strategies that focus on each individual part of the marketing funnel. The funnel has evolved a bit over the years. Marketing plays a greater role than sales — at least in early days. However, you also have to target your marketing efforts to the bottom of the funnel. Nurture and engage your qualified leads to keep them interested. Let’s dive into the most important aspects of lead…

The post How to Generate Leads For Your Online Business in 2018 appeared first on The Daily Egg.