MarTech Today’s GDPR guide for marketers is now available

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/AmIrDfb-ZLg/martech-todays-gdpr-guide-for-marketers-is-now-available-238633

We created this easy-to-understand resource especially for marketers, highlighting what’s important to know about the upcoming EU data privacy legislation.

The post MarTech Today’s GDPR guide for marketers is now available appeared first on Marketing Land.

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Facebook to change terms of service for members outside Europe ahead of GDPR

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/eyFwvfJQZpE/facebook-to-change-terms-of-service-for-members-outside-europe-ahead-of-gdpr-238738

The company says that despite the timing of the move, all users will have the same data privacy protections.

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How to increase B2B form submissions through conversion testing

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/jhT3lTexqpQ/how-to-increase-b2b-form-submissions-through-conversion-testing-238602

Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.

The post How to increase B2B form submissions through conversion testing appeared first on Marketing Land.

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YouTube ads found on extremist content channels, reigniting company’s brand safety issues

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/8oYEAHS-NK4/youtube-ads-found-on-extremist-content-channels-reigniting-companys-brand-safety-issues-238748

Just over a year ago, multiple brands boycotted YouTube’s ad network after discovering their ads were being displayed alongside extremist content.

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Weekend Favs April 21

Original Post: http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/S7rFuFBCDBA/

Weekend Favs April 21 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • PublBox – Now you can create, organize and automate all of your social media from one place. It’s perfect for small businesses, large companies, bloggers, and anyone looking for an easy, all-in-one social media management tool.
  • Shelly – Shelly is the first smart notes app. It intelligently links notes with calendar entries.
  • Marionette Studio – Your smart solution to animate characters and environments directly in your browser.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Lost and Founder – Book Interview

Original Post: http://feedproxy.google.com/~r/HeidiCohen/~3/_URSximg9rU/

Lost and Founder

In Lost and Founder, Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. His hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies,

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Marketing Day: YouTube’s latest brand safety issues, Facebook terms of service changes & more

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/Tm7UmMAlf2w/marketing-day-youtubes-latest-brand-safety-issues-facebook-terms-of-service-changes-more-238777

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote

Original Post: http://feedproxy.google.com/~r/HeidiCohen/~3/ln8JxKaYPJI/

Recycle content marketing

Do you recycle content marketing as part of your on-going content marketing strategy and processes? Here are 100+ ways to reuse, repurpose and repromote your existing content marketing to improve content lifetime value and effectiveness. Includes examples.

The post Recycle Content Marketing: 100+ Ways To Reuse, Repurpose & Repromote appeared first on Heidi Cohen.