2018: The year of influencer marketing for B2B brands

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/9QTpC_zj6jY/2018-the-year-of-influencer-marketing-for-b2b-brands-240357

Think influencer marketing is only for B2C brands? Contributor Michael Brito explains how the principles of this highly effective technique can be applied to B2B markets.

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