2017: The year in B2B marketing innovation

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/_nPbwFqv4qU/2017-year-b2b-marketing-innovation-230963

As we close in on the new year, columnist Peter Isaacson takes a look back at the trends that shaped B2B marketing and anticipates how they’ll continue to unfold in 2018.

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