2017 SEM growth hacks: Monster growth from brand protection

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/KOJ6ucfUY5A/2017-sem-growth-hacks-monster-growth-brand-protection-212604

Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.

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