Advice for the Lone Marketer Who’s Never Touched Google Adwords Before

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/E7tuEDee1bc/

Recently I was given the opportunity to manage all of Wishpond’s AdWords campaigns. Aside from writing marketing content for all you beautiful people, I’m managing things like ad creatives, budgets, optimization, and conversions. I’ve managed PPC (Pay-Per-Click) accounts in the past, but this was definitely a step up from what I’ve done. I’ll admit that things were a little bumpy at first but after some experimentation and a lot of research I’ve slowly arrived at a comfortable place in my workflow. This experience got me thinking about all you business owners and marketers out there jumping into paid advertising. Unless…

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I Need Your Help…

Original Post: http://feedproxy.google.com/~r/Quicksprout/~3/4lZCq4b1pzk/

hustle

Do you know what my greatest accomplishment to date is?

I’ve been blogging for almost 10 years and spoke at hundreds of conferences. I’ve built a nice size following on social media, and I’ve even made a healthy income doing all of this. But that isn’t what I am most proud of.

What I am most proud of is helping other people. From helping people generate more traffic to their sites to helping people accomplish their dreams and even showing a mom how she can make money from her bed-and-breakfast so she could support her family—helping others is my greatest accomplishment.

In the last couple of years, I decided I wanted to do even more to help others. So I partnered with two good friends of mine who share a similar vision: Jonas Koffler and Patrick Vlaskovits. To accomplish our vision of helping as many of you as possible, we decided to write a book.

Many of you have been bugging me to write one for years, but the timing wasn’t right. I didn’t want to write a book for the sake it. I wanted to create something that would empower others and help them accomplish their goals in life.

If you are wondering what the book is called…well, we decided to call it Hustle.

Here’s what Hustle will teach you

Have you been feeling that life is tough, that it’s hard to succeed when others have more money, a better degree, or more valuable connections?

Even if you don’t like the cards you’ve been dealt, it doesn’t mean you can’t do better than someone who is privileged.

That’s where the book comes into play. Packed with the knowledge we accumulated and tested throughout our business lives, Hustle will teach you:

  • How to find your talents and make money doing what you love.
  • How to succeed even if you don’t have much money or education. This is especially useful if you are feeling stuck or trapped in a job you hate.
  • How to increase your focus and productivity. Learn how to master and use the 10-minute rule so you can get more done in less time.
  • How to be an entrepreneur. Hustle will teach you the three main skills you’ll need.
  • How to get more freedom in life. Whether you’re an entrepreneur or work in a 9-5 job, learn easy ways to make more money.
  • How to improve your luck. Do you think you’re unlucky? Hustle will show you how to make more of your own luck every day!

Pre-order Hustle today

The good news is, you can now pre-order Hustle today. And if you decide to, I am going to offer you something you can’t refuse.

If you pre-order 1 copy of my book, you’ll receive:

an exclusive training video created by me that will teach you how to create a blog that generates a million visitors a month without spending a dollar on advertising. This training video, called “A Million Visitors a Month and Counting: How to Create a Blog That Doesn’t Suck!”, contains:

  • Data on what has worked for me as well as what has worked for all the top blogs I’ve consulted (Mashable, Gawker Media, TechCrunch, HuffingtonPost, etc.).
  • Step-by-step instructions on how to start a blog, create content, and promote it.
  • How to create and generate headlines people want to click on.
  • How to consistently come up with blog topics to write about even if you are in a boring industry.
  • How to promote your content even if you don’t have a following online.
  • The secret strategy I use to get mentioned on sites such as Forbes, Entrepreneur, Huffington Post, Inc. Magazine, FastCompany, etc.
  • How to rank your blog posts in Google without spending money on links or using any blackhat techniques.

Click here to pre-order 1 copy, then email your receipt to hustle@neilpatel.com with “Preorder #1” in the subject.

If you pre-order 5 copies of my book, you’ll receive: 

the training video described above as well as a training video called “7 Advanced SEO Hacks That’ll Double Your Traffic.” In this training video, you’ll learn how to:

  1. Hijack traffic from the number 1 spot – even if you don’t rank at number 1, it doesn’t mean you can’t take some of the top-ranked sites’ search traffic.
  2. Dominate competitive terms – I will teach you how I rank for terms such as “online marketing” and how you can too. Just don’t use this technique to compete with me. 😉
  3. Get links from high domain authority sites – I’ll show you how to build links the ethical way.
  4. Achieve the perfect site architecture – your on-page SEO has a huge impact on rankings. Most people get it wrong, but with this training video, you won’t.
  5. Expand internationally – people take this for granted, but it’s so effective that I’ve already expanded to Germany, Brazil, and Italy.
  6. Grow your social media influence – a key part to succeeding in SEO is having a big social following. I will teach you how to build one without spending money. This strategy helps me get upwards of 80,000 visitors a month just from Facebook.
  7. Hack number 7?… – this is my favorite hack, and you’ll have to wait to see what it is. 😉

Click here to pre-order 5 copies, then email your receipt to hustle@neilpatel.com with “Preorder #2” in the subject.

If you pre-order 20 copies of my book, you’ll receive:

both the blogging and SEO training video courses I described above, plus a 30-minute call with me.

I usually don’t offer phone consulting, but when I do, I typically charge $5,000 an hour.

Considering you can get a 30-minute phone call with me by buying 20 books, that’s a really good deal. We can discuss anything you want on the call. From entrepreneurship to marketing and helping you with your business, I can discuss whatever you want.

Click here to pre-order 20 copies, then email your receipt to hustle@neilpatel.com with “Preorder #3” in the subject.

If you pre-order 50 copies of my book, you’ll receive:

the blogging and SEO training video courses I described above, plus an analysis of your business and what you need to do in order to grow it faster.

Here’s how it works:

You send me any information about your business you are comfortable sharing; I’ll personally analyze your site; we will hop on an hour-long phone call; and I will share every single change I would make if I were running your business to grow it faster.

This, of course, is the most expensive option, but it’s also the best value as I don’t really offer this unless you are a Fortune 500 company. My consulting rates start in the 6 figures per month. But you can get my personal help now by just pre-ordering 50 books.

Click here to pre-order 50 copies, then email your receipt to hustle@neilpatel.com with “Preorder #4” in the subject.

** You may have to place 2 orders of 25 to purchase 50 copies as Amazon doesn’t let you purchase 50 books in 1 order.

How to redeem your offer?

You can pre-order your books on Amazon or Barnes & Noble. Whether you buy the digital version or the physical book, you can redeem the offers above. In certain countries, the digital version won’t be available. In that case, some of you will have only the physical book option.

Once you make your purchase, email me a copy of your receipt at hustle@neilpatel.com, and I will give you your bonuses.

Conclusion

I hope you pre-order your copy of Hustle. I’ve been working on it for over a year, and a lot of the lessons I’ve learned in life and in business are in the book. Even if the book isn’t a good fit for you, it would help me a lot if you shared it on the social web.

I’ve never released a book before, and I want to ensure this one is a success. Anything you can do to help would really mean a lot to me.

Want More Guest Writing Gigs? Here are 5 Foolproof Ideas (and How to Make the Pitch)

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/x9fZTOpOCKs/

Guest blogging is a pretty simple concept that a lot of blog owners embrace. They own a blog, and they want new material to help flesh out their editorial calendar. It reduces their burden when a guest writer is looking for exposure and wants to contribute something great to share with the owner’s blog. Despite that, a lot of marketers seem terrified at the idea of reaching out to a company or blog to ask for the opportunity. And that’s if they can even find a place to guest post at in the first place. What’s worse, is that plenty…

The post Want More Guest Writing Gigs? Here are 5 Foolproof Ideas (and How to Make the Pitch) appeared first on The Daily Egg.

Welcome to Firebase: Introducing the next generation of Google Tag Manager and Tag Manager 360 for Mobile Apps

Original Post: http://feedproxy.google.com/~r/blogspot/tRaA/~3/TzxMRWJ-9DM/welcome-to-firebase-introducing-next.html

Google Tag Manager is known for making it easy to deploy and manage analytics, remarketing, conversion tracking, and other types of tags across your websites and apps. And with the introduction of Firebase – Google’s new platform for mobile developers across iOS and Android – using Tag Manager or Tag Manager 360 to configure your in-app measurement has never been easier or more powerful!

Yesterday at Google I/O, we announced that we’re expanding Firebase to become a unified mobile developer platform designed to make it easier than ever to build apps using Google’s products and services – and Google Tag Manager is one of these services! The latest version of Tag Manager and Tag Manager 360 for mobile apps has been designed to work with Firebase and to extend its capabilities for both developers and marketers.

Unified in-app instrumentation
At the heart of Firebase is Firebase Analytics – a free and unlimited analytics product designed specifically for mobile apps. But Firebase Analytics is more than an analytics product, it’s a unified way for developers to measure anything and everything that’s happening in an app from key business drivers to detailed user interaction. This creates a single source of truth for in-app activity that you can share with other Firebase features and Google products. For Tag Manager, this makes Firebase Analytics the new data layer, which means that anyone who is using Firebase Analytics is ready to start using Tag Manager without recoding.

To get started with Google Tag Manager and Tag Manager 360, simply sign-up for Firebase, sign in to Tag Manager to setup a new Firebase container, and then add both Firebase Analytics and Google Tag Manager to your app. Everything that you’re measuring with Firebase Analytics is ready for use in Tags, Triggers, and Variables in Tag Manager.

Dynamic app measurement
Firebase Analytics makes it easy to measure what’s happening in your app. But what happens if you mislabeled an event or forgot to add a critical parameter? By adding Tag Manager or Tag Manager 360 to your app, you can make changes to your measurement setup without having to wade into the app update process.

As experienced marketers know, without tag management, even the most basic tagging changes can take a lot of time and effort, require coordination between marketing and development teams, and pull resources away from other projects. With Tag Manager and Firebase, you’re able to decouple your measurement changes from your build cycles – and by doing so, streamline how your development and marketing teams work together.

One SDK, many optionsWhile Firebase aims to make it easier than ever to build apps and measure user behavior, it’s not meant to be a one-size-fits-all solution. Developers and marketers often choose to use multiple solutions from multiple vendors in their apps. Google Tag Manager and Tag Manager 360 can help make sense of these disparate tools.

With Firebase Analytics, it’s easy to measure what’s happening in your app – without limiting you to a single toolset. Google Tag Manager and Tag Manager 360 let you take your data and send it to various other analytics tools both at Google – such as Google Analytics – and with other partners. We’re thrilled to announce tag vendor partnerships with several of the leading app attribution solutions including Kochava, Tune, adjust, AppsFlyer, Apsalar, and more. Google Tag Manager has long been heralded for its commitment to being vendor agnostic for web measurement and is excited to extend that same commitment to mobile apps. And our partners are excited too!

“We have always been passionate about supporting developers by making sure Kochava is always integrated with the best tools. That’s why we’re so excited to provide out-of-the-box support for Google Tag Manager via Firebase.”
– Charles Manning, CEO of Kochava

If you don’t see the partner you’re looking for, don’t fret. We’re continually adding additional partners through our Vendor Tag Template Program.

Get started at your convenience
If you’re already using Google Tag Manager or Tag Manager 360 for mobile apps don’t worry, your existing containers and the current SDKs will continue to work just the way they are. But as with any major feature release, we recommend upgrading to the latest version of Google Tag Manager for mobile apps – and Firebase along with it – at your earliest convenience. That way, you can be sure to make the most of your mobile tag management experience.

Ready for Google Tag Manager? Learn more and get started today!

78 Marketing Tasks You Should Outsource Immediately

Original Post: http://feedproxy.google.com/~r/Quicksprout/~3/1UMFgICVxUs/

outsourced

If you’re like me, you stay busy.

Running a business is a tall order in and of itself. When you throw marketing into the mix, things can quickly become overwhelming.

If you haven’t felt this way yet, you’re going to feel it soon: There just aren’t enough hours in the day!

Here is one thing I learned early on in my business: outsourcing will save your life.

I speak from personal experience. There’s no way I could have done what I’ve done without strategically and carefully outsourcing a lot of the day-to-day marketing tasks that took up my time and kept me from focusing on other goals. 

Why I’m a fan of outsourcing

Outsourcing has tons of benefits.

image00

Most businesses rely on outsourcing because they want to “focus on the core.” That’s another way of saying “we want to do what we do best.”

For you, the reasons may be different. You might have 29 things you have to do for a client, but you only have time to do 18 of them. You can outsource the rest.

I’m a major proponent of outsourcing a lot of the day-to-day tasks that are laborious and only hold me back from focusing on more pressing matters.

I’m probably different from other business owners, though. While some people have a top-down or hands-off approach to running their companies, I prefer to be in the thick of it.

You’ll see me personally interacting on Facebook, jumping into blog comments, and working on blog articles.

I like to be involved in these aspects of my business because I feel like they are one of my important business tasks—connecting with and learning from other marketers.

That’s one of the great things about outsourcing. You can be as involved as you want or as hands-off as you want. It’s up to you.

A lot of people I talk with are concerned about the cost of outsourcing. “But doesn’t it cost a lot to outsource these tasks?” they ask.

The answer is yes and no.

Yes, you have to pay for quality work.

But no, it doesn’t cost a lot because of the time you’re saving. If your time is worth, say, $50/hr, doesn’t it make sense to pay someone $35/hr to post to Facebook, create a video, proofread an article, or respond to blog comments?

If you can be doing your $50/hr work while your outsourcer is doing their $35/hr work, it’s a win-win-win. You win. They win. Your client wins.

image01

And it’s not just time you’re saving. You’re also creating efficiency and increasing your quality. So maybe it’s a win-win-win-win-win.

Are there risks to outsourcing?

Sure, there are risks to anything.

I’ll admit that outsourcing has its fair share of risks. You can risk hiring the wrong person. You risk an outsourcer going AWOL. You run the risk of poor work standards. You even risk your brand being tarnished when an outsourced worker gets shoddy with their work.

There’s a flip side to this.

Most entrepreneurs and marketers are concerned they’ll get low quality work if they outsource.

What I’ve discovered is that you can actually improve the quality of work if you outsource.

Let’s say you need to create an explainer video for a new product. You can do it yourself with your iPhone and feeble editing skills.

Or you can outsource it to an explainer video professional.

If you outsource it, the quality will be a million times better than the quality you’d get if you’d tried to do it yourself.

See what I mean?

Besides, you don’t always need perfection when it comes to marketing. Although I tend to be a perfectionist, I’ve realized that done is better than perfect.

But I believe the rewards are greater than the risks. Besides, part of being a good marketer is being a good manager to other marketers.

The great thing is that there is a wide array of virtual assistants and marketing professionals available who will ensure that your campaign runs like a well-oiled machine without you having to hold their hand every step of the way.

Here are some specific tasks you should outsource right away.

Blogging

I always strive to maintain high quality standards on both NeilPatel.com and Quick Sprout. I’ve found I’m consistently able to do so without it devouring my time by outsourcing.

And I’m not alone. In fact, 64% of B2B marketers outsource their writing in some capacity.

Here are some of the ways you can improve your blog quality through outsourcing:

  1. Moderating blog comments and filtering spam
  2. Responding to the comments your readers leave
  3. Performing research for upcoming blog posts
  4. Generating new ideas and pitches for blog posts
  5. Scheduling blog posts
  6. Finding images and videos for blog posts
  7. Adding meta descriptions, tags, and images to blog posts
  8. Finding statistics to incorporate into posts
  9. Proofreading for spelling mistakes, grammatical errors, and awkward phrasing
  10. Making adjustments to older blog posts as new data is unveiled
  11. Creating internal links to existing posts
  12. Keeping an inventory of posts and the keywords used
  13. Corresponding with your team of freelance writers
  14. Hunting down guest blog opportunities
  15. Coming up with pitches for guest posts
  16. Reaching out to influencers in your industry

Social Media

In my opinion, social media may be pound-for-pound the easiest area of marketing to outsource.

One of the biggest challenges of social media is curating the content you plan to share. It can take an enormous amount of time simply to find good, relevant articles that your audience will benefit from. Outsourcing this task is an instant way to free up several hours a week!

Think about the importance of visuals in your social media content too. Adding images to individual posts is a massive time drain…unless you outsource it!

A lot of tasks don’t require an immense amount of experience. Most virtual assistants are fully capable of handling them with minimal supervision:

  1. Managing and approving friend or follow requests
  2. Inviting followers to attend events
  3. Sending out personalized birthday greetings to key contacts
  4. Sharing your blog content across social networks
  5. Finding and editing images to use in posts
  6. Curating quality content from relevant sources
  7. Scheduling posts across all social platforms
  8. Keeping track of brand mentions
  9. Uploading new videos to YouTube
  10. Creating questionnaires and surveys
  11. Engaging with friends and followers
  12. Ensuring all profiles are updated on a consistent basis
  13. Sending out thank-yous to new followers
  14. Commenting, retweeting, and interacting with interesting content
  15. Designing and occasionally redesigning profiles

SEO

While you don’t want just anyone handling the more complex aspects of SEO, there are several elements of SEO that virtual assistants are fully capable of looking after. Many freelancers have the skill to perform keyword research, create a 301 map, or generate a thorough sitemap.

If you’re looking for someone to deal with the nuts and bolts of SEO, you’ll want to go with a highly qualified SEO firm who has a track record of success.

This post from Kissmetrics discusses what to look for in an SEO firm and how to tell if they’re helping or hurting you.

These are some of the SEO tasks that can be outsourced:

  1. Performing keyword research
  2. Creating catchy headlines
  3. Setting up a sitemap
  4. Building and editing landing pages
  5. Performing off-site optimization such as commenting on other blogs
  6. Analyzing the SEO campaigns of competitors
  7. Tracking the position of your content in search engines
  8. Researching cutting edge SEO trends
  9. Submitting content to directories
  10. Handling social bookmarking
  11. Monitoring site speed
  12. Performing an occasional SEO audit
  13. Keeping up with Google algorithm updates

Content marketing

Did you know that 72% of large organizations and 33% of small companies outsource their content creation?

Content marketing is my jam. I love it. I do it. And I’ve experienced incredible success with it.

As experienced as I am, I feel completely comfortable outsourcing numerous aspects of content marketing.

Let’s face it: content marketing takes serious time. As content marketing grows, you’ll discover there are more and more tasks you need to—but don’t have time to—do.

You’re left with a single choice: outsource or drown.

Here is what you can outsource:

  1. Creating offsite content that links back to your website and blog
  2. Interviewing sources
  3. Finding statistics to add
  4. Repurposing content, using a variety of mediums such as infographics, videos, slideshows and webinars
  5. Creating and managing your editorial calendar
  6. Establishing deadlines for content
  7. Building spreadsheets for your editorial calendar
  8. Backing up content in the Cloud
  9. Finding and editing photos
  10. Converting files
  11. Working on increasing post engagement
  12. Keeping track of your content marketing budget
  13. Ensuring all content is mobile-friendly

You can learn more about the process of outsourcing content marketing on one of my previous posts. In it, I discuss some important questions to ask to ensure you get the most bang for your buck.

Analytics

Every good marketer makes decisions based on analytics.

But analytics can be tricky. You have to set up your analytics, configure the analytics, generate reports from your analytics, monitor these analytics, analyze the analytics, determine takeaways from the analytics, and then make strategic marketing decisions in light of these analytics.

Thankfully, there are parts of the analytics maze you can outsource:

  1. Monitoring trends with traffic, acquisition, conversions, etc.
  2. Spotting long-term patterns
  3. Generating daily, weekly, and monthly reports
  4. Analyzing engagement
  5. Determining how cost-effective your marketing techniques are

Reputation Management

Knowing what the public perception of your business is at all times has never been more important than it is today. In fact, 97% of consumers say they read reviews about local businesses.

Due to the fact that reputation management can be inherently time-consuming, I’ve found outsourcing it to be a smart move:

  1. Handling social listening across the web
  2. Monitoring reviews on sites such as Yelp and Angie’s List
  3. Getting consumer feedback
  4. Paying attention to negative press
  5. Responding to negative comments
  6. Managing trolls

Email marketing

Email marketing matters more today than ever before.

As old-school as it sounds, email marketing is one of the best methods of attracting and retaining high-value leads for your B2B or B2C.

But, as with any area of marketing, things can get tricky here too. Why? Because it takes a lot of time to set up email, integrate it, create updates, format newsletters, and take care of the nitty-gritty of mailing lists and scheduling.

It’s one of the first things you should consider outsourcing:

  1. Creating newsletters
  2. Proofreading and editing emails
  3. Sending out bulk emails
  4. Responding to questions

WordPress

WordPress could be considered the universal blogging and publishing platform.

In fact, 26% of all websites on the planet use WordPress. If you run your site on it, you can make your life a lot simpler by outsourcing a few key tasks:

  1. Monitoring and managing plugins
  2. Installing new plugins
  3. Providing WP support
  4. Tweaking templates
  5. Handling coding

Conclusion

We’re living in a globalized, digitized world with a surplus of professionals who can handle nearly every aspect of your marketing campaigns.

As a result, outsourcing many marketing tasks makes complete sense and has never been easier to do.

I’ve had a lot of success with outsourcing, and I know I’m not alone. Many of my industry colleagues and clients have told me the same thing. If it weren’t for outsourcing, they wouldn’t be in business!

Once you start outsourcing, amazing things will happen to your business.

You suddenly find yourself with more time to focus on high-level strategy. Instantly, you encounter new opportunities for growth and expansion. Your vision becomes clearer. You open up new channels of engagement. Things simply improve.

Outsourcing is a small move that starts the cascade of great benefits.

If you haven’t been taking advantage of outsourcing, I would recommend first identifying which tasks are hurting your efficiency and then hiring others to handle them.

Here’s my challenge: This week, outsource just one marketing task. That’s it!

Use Fiverr, Upwork, or Craigslist. Find someone who’s skilled. Give them a task. See what happens.

Have you outsourced any other areas of your marketing efforts that I didn’t cover?

How to Win Over Skeptics & Worriers With These Often Overlooked Website Credibility Boosters

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/sWOcbLp1754/

One challenge for any sales page or website is winning over skeptics and worriers – those who are leaning toward buying but held back by questions like, “Can I trust these guys?” “Is this really different from the last company that didn’t deliver on their promises?” or “Am I going to sorry about wasting time and money on this new tool?” Again and again while reviewing websites and advising their owners I have been surprised at how often they had powerful ammunition for slaying doubts and worries that they weren’t using. Perhaps people believe so fervently in their own ideas…

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