How to Monetize Your Non-Ecommerce Website Without Being A Spam Lord

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/BVuAN69VnDY/

At the risk of stating the obvious, nobody likes spam. In fact, the Internet’s collective hatred of all things spam has given birth what Wired recently called “a veritable cottage industry of ad blockers.” If you’re trying to make money online … that’s not exactly good news. In fact, global ad blocking is estimated to cost online publishers nearly $41.48 billion this year alone. And that’s not even the worst of it: display ads that do make it through blocking software now earn an average click-through rate of just 0.19%. These stark realities are especially painful for non-ecommerce websites whose…

The post How to Monetize Your Non-Ecommerce Website Without Being A Spam Lord appeared first on The Daily Egg.

Why You Can’t Out-CRO Bad Traffic

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/RhLjTkzvrYI/

Optimizing conversions promises to boost revenue and get you more customers. Increasing the percentage of website visitors who click through, sign up and eventually buy from you has dramatic effects on transaction figures. And it’s not like it doesn’t work really well, when it’s done right. Say you have a website that gets 3000 visitors a month – a hundred a day. Conversion rate is 2.35% – the cross-industry average rate. You’re getting 70 customers a month. Increase conversion rate by just 1% and you’ll have 100 customers a month – a 70% increase in actual conversion numbers, from a…

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Weekend Favs June Four

Original Post: http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/3vWRKlrgVFI/

Weekend Favs June Four written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

baseball

Good stuff I found this week:

Instaemail – add a button to your blog page that lets people email the link directly from your page

AnswerThePublic – free visual keyword and content research tool gives you questions and ideas for any term you submit

PressKitHero – free, hosted press kit creation tool

Why Social Media Isn’t Working and What to Do About It

Original Post: http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/RJKo-Zk7D5Q/

Why Social Media Isn’t Working and What to Do About It written by John Jantsch read more at Duct Tape Marketing

social media

Social media as a way of life is approaching ten.

Already there have been proclamations of its supreme awesomeness accompanied by more recent claims of its demise. But look, here’s the deal – social media isn’t dead – it’s just fed up with how it’s being abused.

I wrote this post – Why Social Media Doesn’t Matter Anymore – around six years ago at the height of the social media hype and today I would like to weigh in with a similar look at how this potent form of communication has evolved.

Social media, I observed some six years ago, isn’t a platform or channel so much as it is and remains a behavior.

Yes, of course, these are platforms, such as Facebook, that do serve as channels for some organizations, but more than anything it’s how people have come to depend on social media activity in their day to day lives that dictates how a business might benefit from its use.

But therein lies the issue we face today.

As more and more people bought into the usefulness or at least hype of the usefulness of social media, more and business decided this was the next great broadcast channel.

Now, few people figured out how to sell using social media, but awareness creation, audience building, and free traffic, now that was pure gold.,

A recent study by Social Fresh, called the Future of Social Media, showed that the primary goal of social media for 76% of those surveyed was to create awareness.

This is an oversimplification, but you can read that to mean broadcast channel – kind of another form of TV.

But the gap between how marketers use social media and how consumers consume social media content has turned into a vast and gaping chasm the likes of which many will not cross. (Yes that was a less than subtle nod to Geoffrey Moore.)

If you seek to take advantage of the awesome potential of social media you, have to do some work. This has always been true, but in the early days, you could afford some laziness if you were an early adopter. Today the sheer volume of noise in social media makes your signal much harder to hear. (Again, another not so subtle nod to one of the earliest blogs I read )

Today there are five practices for social media use that I’m am trying to embrace and that I am advising anyone that will listen to embrace. (I could also write the flip side piece as five social media bad habits you must break.)

Get smaller

There was a time when one of the primary goals of social media participation seemed to be growing large followings. In fact, we bought likes (how did that turn out), we gamed Twitter, we competed to add people who had no interest in our products and services to fan, follow and circle us.

This seemed logical, I mean everyone knew you needed a big email list, why not a big Twitter following. In fact, services like Klout attempted to use follower metrics to measure influence and thereby create scorecards for people building and seeking influencer status.

Well, it appears that Kevin Kelly’s proclamation to artists trying to stand out in the long tail digital world was both true and prophetic – when it comes to social media use for most small businesses the goal is to embrace and nurture 1,000 true fans or 100 true fans and not the shifting universe of Twitter devotees.

Stop following and start listening, sorting, engaging and conversing. Focus on the social streams of your customers and hottest prospects. Eliminate the noise from social media and get your streams to a place where they can be useful.

Here’s a useful post on 20 tools to help eliminate social media noise.

Find your 1000 true fans and try to ignore the rest and you’ll time spent via social media will pay off.

Tell stories

Stories have always been an important form of communication, but never more than now.

Stories help make the complex understandable, and they help people connect with emotion – the essential ingredient for attraction, loyalty, and referrals.

But, in the current state of social media clutter stories also help you stand out, they help people get what they turn to social media for most – to fight boredom, be entertained, and, what the heck, be social.

Here’s the thing about stories – they don’t have to relate to your product or service, they don’t even have to be about you – good stories simply have to help people enjoy or understand some aspect of who they are or aspire to be.

The storytelling palette in a focused social media initiative can include your ads as well as your posts and updates – in fact, it should.

The bloggers over at Social Media Examiner shared 5 Ways to Use Storytelling in Your Social Media. There are some great ideas in this post for any business wishing to embrace storytelling in social media.

Show your face

Social media has become increasingly visual.

The most engaging posts and updates today come with stunning visual content. Visual platforms such as Pinterest, Instagram and Snapchat continue to grow at a stunning pace. (As of this writing more images are shared on Snapchat than any other platform including Facebook.)

With the introduction of live streaming video platforms such as Periscope and Blab and the rollout of live video on Facebook, there’s never been a better time for people to meet and see the real you.

I know a lot of social media folks are jumping on these visual platforms as a way to create more buzz and more following as early adopters and thought leaders and that’s okay – but for the typical small business with a focused following, there’s still a great opportunity here.

Use the more visual platform to let people see behind the curtain, let them see you at play, let them see how the product is made, let them see a day in the life.

My friend Marcus Sheridan is currently shooting a boat load of video chronicling his travels and how he moves to balance work and play and family. He’s dedicated some resources to shooting and editing, but any business can create similar content that helps people connect and trust beyond the typical marketing speak.

Understand this isn’t “look at me, look how cool I am” content, this is perhaps just the opposite if it is to connect. This is “look at me, look how much I care, look how regular I am, look at why I might be the perfect person to guide you to the result you are seeking.”

Have conversations

This one might be the hardest of them all because now I am going to suggest that you put in the time and actually care about what you are doing. Yikes, I know, tall order.

Once you have your 1,000 true fans, it’s time to start having meaningful conversations with them about what they want, what they don’t have, what they fear, what brings them joy. (Of course, you can do this via email and at the next networking event as well.)

Here’s the trick though – a real conversation happens naturally – it doesn’t flow like a qualifying script.

Even if you only have ten minutes a day to dedicate to this activity start asking individuals – not followers – about things. Get very, very curious about helping people and, here’s one you might not have thought of, about how other people can help you.

Give people more reasons to talk to you, ask for feedback at every touchpoint, and don’t shy away from conversations that start on negative terms – those are how you learn, how you get better – and those are the only conversations you can’t fake

My friend Jay Baer wrote a book call – Hug You Haters – go read it now.

Make impact

My last point has to do with money – or perhaps more accurately – revenue.

When you follow points one through four, you start to realize that all this focus, storytelling, personality sharing, and conversing turns into something meaningful – a relationship or two.

And out of these relationships built on paying attention and being genuine, you can start to recognize ways that you can make a significant impact on someone’s life or business.

You’ll identify mutually beneficial opportunities that lead to customers and sales and if you keep at it, repeat sales and referrals.

Yes, I’m on record here to tell you that you can sell through social media if you take the time to help people.

So you see, social media isn’t dead, and it’s no different than any other sales channel – those who care, those who educate, those who provide utility – win.

Why Local SEO is an Important Lead Generation Channel

Original Post: http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/vvm6KtWG9BE/

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing

Podcast Banner Template (2)

SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

Your website is the foundation for how you get ranked and found locally. It’s important to have a well put together website with unique content that is tailored specifically to the search results you want to show up in.

It is very difficult to rank for your most desired keyword phrases without great content.

My guest for this week’s episode of the Duct Tape Marketing Podcast is a Local SEO Website Building & Lead Generation Expert in the Southern CA area, Duct Tape Marketing Certified Consultant and co-author of the award-winning book The Small Business Owner’s Guide to Local Lead Generation. We discuss SEO, website design and the keys to getting your business to rank.

Being immersed daily in SEO, Sturges knows what works (and doesn’t work) to help small businesses rank locally.

Questions I ask Justin:

  • What are common SEO mistakes that businesses often make?
  • What role do reviews play in your ranking factor?
  • What are some good resources for local SEO?

What you’ll learn if you give a listen:

  • The driving factors in organic placement.
  • Key aggregators often missed in citations.
  • How using the right extensions can increase your click-throughs.

To learn more about Justin Sturges, visit his website here. Click here to find out more about Justin’s book The Small Business Owner’s Guide to Local Lead Generation. Interested in joining Justin as a Duct Tape Marketing Certified Consultant? Find out more about the Duct Tape Marketing Consultant Network and attend a Discovery Call here.

This week’s episode of the Duct Tape Marketing Podcast is brought to you by our friends at Hover. Do you need a domain name for your next big idea? Hover.com makes it easy to register a domain name quickly. Go to hover.com and use the promo code JustinDTM for 10% off your first purchase.

The Clear-Cut Guide to Social Media Engagement

Original Post: http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/0k-3q7aZH1A/

The Clear-Cut Guide to Social Media Engagement written by Guest Post read more at Duct Tape Marketing

The Clear-Cut Guide to Social Media Engagement - Duct Tape Marketing

photo credit: Pixabay

As of 2016, there’s estimated to be 2.3 billion active social media users — nearly 1/3 of the global population.

While this eye-popping statistic presents obvious marketing potential, determining how your business can capitalize on it is decidedly less clear.

What every small business owner and marketing professional should know is that engagement is the engine that runs every successful social media campaign.

Do you want to improve your engagement and glean more benefits from social? This guide will point you in the right direction.

The Principles Behind Engaging Social Audiences

Before we consider what quality social engagement looks like, there are a few essential rules to keep in mind …

  • Be punctual — Respond to users in a timely fashion; schedule posts in a timely fashion and jump on trending topics that pertain to your core business/services.
  • Be personal — Ditch the formalities; your social audience wants to know they’re communicating with a person rather than an entity. Remember that social media is a free form conversation, leave room for spontaneity.
  • Be transparent — Be authentic and embrace your critics; responding to negative comments with a solution speaks volumes about your commitment to customer service, deleting it mutes the conversation.The Clear-Cut Guide to Social Media Engagement - Duct Tape Marketing

Making these principles standard practice ensures you have a strong foundation in place for your social media marketing efforts going forward.

Attracting Social Engagement

Why is it so difficult to captivate social audiences? The likely answer is you can’t fake it — static, uninspired, or one-dimensional postings are just adding noise.

Savvy social media marketers understand they need to provide their target audience with value — and consistently deliver it — in order to separate themselves from the crowd.

The rule of thumb: if people find it useful they will share it.

For example, a web developer might create a comprehensive list of sites that offer free tools if they believe it will resonate strongly with their audience.

The Clear-Cut Guide to Social Media Engagement - Duct Tape Marketing

photo credit: Zion & Zion

Browse forums like Reddit and social channels and see what real people are asking — provide an instructional guide that provides a detailed response and demonstrates your company’s expertise.

The Clear-Cut Guide to Social Media Engagement - Duct Tape Marketing

RELATED: High-value social media content

Targeting Influencers

The people and companies that matter most in your industry are known as influencers and making them advocates of your brand can attract social users in droves.

The most powerful social proof in social media, influencers function like high-level testimonials. People are much more likely to engage with your brand when a third-party they implicitly trust is pointing them your direction.

RELATED: Finding and targeting influencers in your field

Fine-Tuning Your Social Engagement: Channel by Channel

Although engagement requires different levels of finesse across each social channel, one thing remains fundamentally the same: emphasizing quality over quantity. It’s not the volume of your posts that counts, it’s whether you’re connecting with your target audience.

Here’s a clear-cut profile on each of the major social channels and how to drive more engagement across the board …

Facebook

Classification: Top social sharing site specializing in all forms of content

Audience: Broad, all ages

Peak Engagement: 12-3 PM Weekday

Key Considerations: Facebook remains the top social media site in the world, a melting pot of opportunity with over 2 billion pieces of content shared daily. Given its active user base, it remains the focal point for social media engagement for many businesses.

Facebook users primarily visit the site to consume content, not to receive blatant advertisements. The businesses that succeed in this channel find ways to integrate dynamic, easily shareable content into their target audience’s newsfeeds that resonate with their interests and core values.

Tasty, a division of BuzzFeed, has recently mastered this technique — utilizing quick-cut recipe videos that dynamically play in a user’s newsfeed when shared. This type of content resonates because it disrupts a typical newsfeed, provides clear value, and encourages engagement.

 

RELATED: Tips on increasing Facebook engagement

Twitter

Classification: Microblogging site limited to 140 characters; real-time engagements

Audience: Broad, younger generations & older working professionals

Peak Engagement: 12-2 PM Weekday

Key Considerations: Twitter enjoys the second largest base, with over 500 million active users. The size of its user base presents some awesome engagement opportunities, making a channel impossible to ignore.

While Twitter has plans to eventually extend their character count, business owners are currently restricted to shorter blurbs of text. Here, the balance in terms of quality over quantity is essential to success.

Businesses that receive engagement here involve themselves in the real-time conversation — they observe trending topics or start a dialogue. You don’t need to be an influencer with thousands of followers to turn heads — involve yourself in their conversations as you build your own base.

 

The Clear-Cut Guide to Social Media Engagement - Duct Tape MarketingRELATED: Tips on increasing Twitter engagement

LinkedIn

Classification: Business-oriented social network

Audience: Niche, working professionals ranging from Millennials to older generations

Peak Engagement: 7-9 AM Weekday

Key Considerations: LinkedIn gives an opportunity for your audience to make a direct connection to your business. Highlighting your services is fair game as the majority of users who connect with you are considering your business in a professional capacity. Don’t forget to provide value — businesses that succeed on this platform provide great resources.

RELATED: Tips on increasing LinkedIn engagement

Google+

Classification: Dormant but growing network consisting of users and brands

Audience: Google users, predominantly older in age

Peak Engagement: 8-10 AM Weekday

Key Considerations: Due to its lower user base — hovering near 400 million — Google+ isn’t the first place you’d look for social engagement, but it does pack some benefits for businesses willing to go the extra mile. Brands that succeed in this channel understand the nuanced differences of Google+ audiences and supply a constant stream of value tailored to their needs.

RELATED: Tips on increasing Google+ engagement

Tying It All Together

Instead of looking it at engagement as a numbers game, prioritize the quality of the connections you’re making with your target audience — the shares, retweets and everything else will soon follow.

Tyler ThursbyTyler Thursby is a Senior SEO Analyst at Zion & Zion, a leading advertising agency based in Phoenix, AZ. He frequently writes on search engine optimization, social media, and content marketing. Follow him on Twitter at @tthursb.

Crowd Marketing: How to Get Safe Links Through Writing

Original Post: http://feedproxy.google.com/~r/ducttapemarketing/nRUD/~3/6IjTTWdGhXI/

Crowd Marketing: How to Get Safe Links Through Writing written by Guest Post read more at Duct Tape Marketing

Crowd Marketing: How to Get Safe Links Through Writing - Duct Tape Marketing

photo credit Twitter

Okay, let’s face it:

We live in the era of amorphous attitude toward link building.

Some marketers consider it the worst and unsafest method of promotion while others can’t see anything bad or wrong about links.

The latter ones are right.

Despite content marketing being in trend and content being king (thanks for this phrase, Bill Gates!), marketers still need links to please search engines. What is different about it is that content marketing development makes specialists look for a new approach to link building for pleasing both users and search engines by making those links natural.

And here comes crowd marketing, a safe method to get links and make your brand recognizable.

The main thing is to know how to use it right.

What is it all about?

Crowd Marketing: How to Get Safe Links Through Writing - Duct Tape MarketingCrowd marketing is nothing new: for example, your witty comment under this post can bring a visitor to your website; and, if your website is great, big chances are you’ll achieve your marketing goal.

The thing is, before ordering and buying a product or service, users visit forums, social networks, and communities to find feedback or recommendations on it. So, crowd marketing is your chance to “help” them choose your product and give more link juice to your website.

NB! Do not mix crowd marketing with simple links from forums. It’s a method to spread information and let people know about your product or service. A simple rule works here:
The better your product is, the better results crowd marketing will bring you.

Moreover, crowd marketing can help you overcome content marketing crises: all threads and comments you post to get links and improve your brand’s visibility tie into content creation, too.

How does it work?

Crowd Marketing: How to Get Safe Links Through Writing - Duct Tape MarketingBeing a marketer, you perfectly understand that nothing is as simple as it seems first.

Writing content to implement your crowd marketing strategy has nothing in common with writing essays or posts for your website. The goal is not writing but managing users reviews and recommendations in a way they would work for your sales in the long run.

Crowd technologies include:

  • To search for questions and reviews of your product or service at websites and forums.
  • Google Alerts, Talkwalker. To get notifications on new reviews and questions.
  • To monitor new comments on your product or services in blogs.
  • Tagboard, LiveTweet, Tweetdeck. To monitor followers and tweets about your product or service.
  • Facebook, Google Plus, Twitter. To communicate with your target customers.
  • Google Analytics. To analyze traffic and users behavior at your website or blog.

You can change the list according to your needs and marketing goals, adding new instruments and services or deleting the mentioned ones. For example, if you don’t want to communicate with your target audience on Twitter, you are free to ignore all services for work with this social media.

 Aspects to keep in mind

First and foremost, try to remember the following:

1) Don’t try too hard.

If your product is new and it gets 10,000 mentions and links all at once, Google will not consider such a promotion organic and natural because people do not promote this way.

Contact some related groups, forums, and communities. Yes, you can expect signals from social networks, but do not try selling. Crowd marketing is your chance to make a buzz and get natural links yourself, as it’s difficult to make many people talk about your product or service.

Channels to help you make a buzz:

  • social networks
  • video websites
  • photo websites
  • news websites
  • portals
  • online journals
  • q&a websites (like Quora or Yahoo)
  • posting comments to blogs

2) Use relevant “promoters”.

For example, there is a girl (let’s name her Lesley) interested in writing, literature, cute kittens, and flowers. Suddenly, she starts posting threads and answering comments on the best wrenches, stretch ceilings, or water filters.

It will be a big surprise for Google because it knows Lesley’s previous behavior and interests, including websites she searched and visited. And it can’t find any websites about water filters there.

“Hmm… It seems like someone has paid Lesley to build this link or write this comment.” (c) Google.

So, the more people comment on products irrelevant to their previous behavior and interests, the more dangerous such links, citations, or mentions look.

3) Don’t use blank profiles

You can’t simply make a blank profile at forums or communities and start commenting or posting links at once. Blank profiles with no history signal Google about your unnatural activity, so your chances to get banned grow by far.

Make sure your profiles look natural and their history is related to your product or service somehow.

Conclusion

Using crowd marketing for your website promotion is worth trying if:

  1. You are ready to spend 3-4 months on getting new visitors.
  1. You will write good and informative messages to give answers to visitors’ questions. Imagine yourself a person who looks for the answer: would you be satisfied with a type of answers you give in your messages?
  1. You are ready to search and find high-quality resources because it looks quite ridiculous to see a message about sofas in a thread about wooden chairs.
  1. You forget about the “more is better” principle. It’s always better to create 10 top-notch threads than 20 so-so ones.

Do you consider crowd marketing worth trying? Or maybe it’s nothing more but a piece of balderdash to forget about and not to waste time?

Lesley J. VosLesley J. Vos is a contributing writer to publications on content marketing, social media, and digital marketing in general. She writes her e-book on guest blogging, creates content on writing and education for Bid4Papers blog from time to time, and teaches the French language to high school

Announcing Data Studio: our free, new, Data Visualization Product

Original Post: http://feedproxy.google.com/~r/blogspot/tRaA/~3/yaxkrqrfmfA/announcing-data-studio-our-free-new.html

Earlier this year, as part of the Google Analytics 360 Suite announcement, we unveiled a new data visualization and reporting platform for large enterprises — Data Studio 360.

Yesterday, at the Google Performance Summit, we announced a free version of Data Studio for individuals and smaller teams. Data Studio lets you connect to all your marketing data and turn that data into beautiful, informative reports that are easy to understand, share, and fully customizable. We wanted to take a moment to give you some of the details about Data Studio.

Making it easy to share data within your organization — or with the world

One of the fundamental ideas behind Data Studio is that data should be easily accessible to anyone in an organization. We believe that as more people have access to data, better decisions will be made.

With multiple data connectors, you can now easily create dashboards from many different types of data and share with everyone in your organization – and you can mix and match data sources within a single report. For example, you can combine Google Analytics data and Google AdWords data into a single report.

Today, we’re offering multiple data connectors, so you can connect to Google Analytics, Google AdWords, Google Sheets and many other Google services. But Data Studio offers integration with a wide variety of data sources. There’s also a connector for BigQuery and we will soon have connectors to SQL databases that will let you access first party data.

Data Studio is more that just sharing reports with other people — it’s true collaboration. We used the same infrastructure as Google Docs, so you can edit reports together, in real time. This is useful as you combine data from multiple teams and need others to add analysis and context to the report.

Visualization tools to style your reports and data 

In addition to new sharing and collaboration tools, Data Studio gives you many flexible ways to present your data. Sure, there’s the usual assortment of bar charts, pie charts, and time series. But we’ve also included some new visualizations — like bullet charts that help you communicate your progress towards a business goal.

Another advanced feature is the ability to create a heatmap using tabular data. This visualization makes it easy to instantly identify outliers within a table of data.

Data Studio also has an array of other features to help you customize how you present your data. There are a number stylistic tools that enable you to design your reports to represent your specific brand. There are also interactive data controls, like a date picker and dynamic filters, that enable report editors to make reports interactive for viewers.

For example, let’s say you want to let users segment a report by country. Just add a control element to the top of your report and the user can dynamically segment the data. In the image below the check boxes will change the data in the map and data table based on what a user selects.

These are just a few of the tools that you can use to help others in your organization understand data. 

Two versions for different types of organizations

 The primary difference between Data Studio 360 and the free version, Data Studio, is the the number of reports you can create, which is five per account. Both versions support connecting to unlimited data sources and offer unlimited report viewing, editing and collaboration. For more information, check out our Help Center.

Getting started

If you’re ready to get started, watch this brief overview that will help you build your first reports.

Then check out the interactive walkthrough – it’s built with Data Studio. Just choose “Welcome to Data Studio (Start Here)” from the list of reports in your account.

 Data Studio is currently available to users in the United States and we’ll be rolling it out to other geographic regions throughout the year. We hope it helps you share more data and make better business decisions.

Happy Dashboarding,

Posted by Nick Mihailovski & Nathan Moon, Data Studio team

Case Study in Online-to-Store Measurement: Petit Bateau & Google Analytics

Original Post: http://feedproxy.google.com/~r/blogspot/tRaA/~3/s5NJJW2uo3k/case-study-in-online-to-store.html

Knowing that many people research products online before going into a physical store to make a purchase, French clothing retailer Petit Bateau wanted to develop a better understanding of the online-to-offline (in-store) behaviour of its customer base. The brand leveraged Google Analytics and its robust features: User ID and Measurement Protocol, to reach the objectives.

Petit Bateau customers in France can shop in 153 physical stores as well as on Petit-bateau.fr. Users log into the website which makes it possible to later match the traffic of logged-in users with subsequent in-store transactions made with a loyalty card.

Petit Bateau uploaded personally non-identifiable in-store data into Google Analytics and discovered that digital played a significant role in driving in-store purchases:

  • 44% of in-store buyers had visited the site within the seven days before making their purchases, 
  • 9% of in-store buyers had visited the site on the same day as their purchase in the physical shop. 

Further analysis revealed that the online-to-store effect was particularly important on mobile. Mobile visitors converted within stores at an 11% higher rate than desktop visitors, and their in-store spend was 8% greater.

By using Google Analytics to measure online-to-offline purchase behaviour, Petit Bateau was able to better understand the impact of online marketing on in-store sales and use the data to recalculate AdWords return on ad spend – which proved to be six times higher with in-store sales incorporated. Taking in-store transactions into consideration in this way is enabling Petit Bateau to optimise the brand’s digital marketing programmes, make more informed decisions around media budget allocation and design better experiences for consumers as they move seamlessly between digital and physical shopping environments.

You can find the full case study with all the details here.

Posted by the Google Analytics team

How to Turn Your SaaS Lead Nurturing Efforts into Lead Optimization Wins

Original Post: http://feedproxy.google.com/~r/crazyegg/~3/E5WHOD2TgJw/

If there’s one thing I see many SaaS companies do wrong, it’s focusing only their website and signup page. What they fail to consider is that both elements form just one cog of a bigger machine; optimizers often forget the entire funnel has to be optimized. True, it makes perfect sense to optimize your signup page as this can have a dramatic impact on the number of upfront trial signups. However, you also need to consider the following questions: Are your paid signups increasing significantly? Would an increase in free trials translate to an increase or decrease in your churn…

The post How to Turn Your SaaS Lead Nurturing Efforts into Lead Optimization Wins appeared first on The Daily Egg.