2-step methodology for dealing with PPC performance downturns

Original Post: http://feeds.marketingland.com/~r/mktingland/~3/VEOYrVGiStk/2-step-methodology-dealing-ppc-performance-downturns-229019

What happens when your paid search campaigns are experiencing a sudden and unexpected performance drop? Columnist Jeff Baum shows how to handle this situation — without losing your clients’ trust.

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